Role
Lead Product Designer
Timeline
3 weeks
Ownership
AI agent interaction model
End-to-end creative workflow vision
System-level UX
Worked with the design team
Deliverables
Vision framework
Interaction patterns
Key flows and states
Design principles for agentic UX
Context & Problem
Asset discovery is still driven by keyword search, forcing creators to translate creative intent into filters and results.
Intent Breakdown
What starts as a clear creative idea quickly turns into a fragile keyword query.
Context Loss Across Steps
Intent collapses into keywords and resets at every step.
Reframing the Problem
Creation Is Not a Linear Flow
Search, license, and create are deeply connected moments.
Assets Are Starting Points
Finding an asset should accelerate creation, not interrupt it.
If intent is the starting point, the experience should respond proactively.
Not by asking creators to search better, but by helping them move forward with intent intact.
Introducing Adobe Stock AI Agent
Instead of searching for assets, creators start by expressing what they want to make.
From Intent to Output
A single flow that carries intent from prompt to final output.
The system no longer waits. It moves with intent.
